Most valuable brands

1: Apple is again the most valuable brand in the world, winning back the top spot from Google, according to the latest Brandz ranking from Millward Brown. The ranking values the Apple brand at $247 billion, up a whopping 67% since last year. REUTERS/Stephen Lam

2: Google's brand is valued at $173 billion, up 9% since last year. REUTERS/Lucy Nicholson

3: Microsoft is valued at $116 billion, up 28%. REUTERS/Jason Redmond

4: IBM's brand is valued at $94 billion, down 13% since last year. REUTERS/Thomas Peter

5: Visa is valued at $92 billion, up 16%. REUTERS/Jason Reed

6: AT&T is valued at $89 billion, up 15%. REUTERS/Shannon Stapleton

7: Verizon is valued at $86 billion, up 36%. REUTERS/Brendan McDermid

8: Coca-Cola is valued at $84 billion, up 4%. REUTERS/Joshua Lott

9: McDonald's is valued at $81 billion, down 4%. REUTERS/Jim Young

10: Marlboro is valued at $80 billion, up 19%. REUTERS/Lucas Jackson